Ebay has signed an agreement to acquire Certilogo, an AI-powered apparel and fashion goods digital IDs and authentication provider.
Through the acquisition of Certilogo, eBay is looking to strengthen its position as a trusted marketplace for purchasing pre-owned apparel and fashion items and emphasize its commitment to the growing pre-loved fashion sector. The acquisition not only bolsters customer confidence but also reinforces eBay’s dedication to enabling consumers to make sustainable and environmentally conscious purchasing decisions with increased assurance.
The announcement follows the marketplace’s team-up with “Love Island” to amplify its shared mission of fostering conversations and promoting a preowned-first mindset among shoppers.
“For many years, consumers have turned to eBay as a trusted destination for buying and selling pre-loved apparel and fashion goods, not only because of the unmatched selection but because of our commitment to utilizing the latest technology to empower our sellers and buyers,” said eBay Vice President Charis Marquez.
"Certilogo's technology and talented team allows eBay to build on this commitment, establishing eBay as a leader in pre-loved fashion and offering new ways for consumers to connect and engage with brands."
By harnessing digital technology, Certilogo’s platform empowers brands and designers to efficiently oversee the complete lifecycle of their garments. Concurrently, it provides consumers a seamless method to authenticate products, obtain reliable information about branded items, and effortlessly participate in circular services.
“Certilogo was created to build connections between consumers and brands, utilizing technology to simplify and strengthen those relationships and unlock information that fundamentally changes how we interact with apparel and accessories,” said Michele Casucci, CEO and Founder, Certilogo.
"eBay pioneered recommerce, while Certilogo pioneered connected products and consumer-facing digital authentication. By joining forces, we will be able to make an immediate and significant contribution, taking advantage of already consolidated skills and infrastructures, promoting a model that has its foundation in community and circularity."
The completion of the acquisition is contingent upon meeting standard conditions, including regulatory approvals, and is anticipated to take place in the third quarter.
Specific details regarding the agreement were not disclosed.
