Spanish fashion retailer Mango has closed its online marketplace in an effort to focus back on building its own sales channel.

The marketplace was available to customers in six European countries: France, Germany, Portugal, Spain, the United Kingdom, and the Netherlands.

The decision comes two years after Mango began offering products from third-party brands, such as Intimissimi and Rituals, on its platforms as it looked to give shoppers access to new product categories. The company had decided to turn itself into an online marketplace amidst a wave of similar efforts by competitors, including Scalpers, Tendam Group, and even El Ganso.

“The company has decided not to continue offering these complementary brands to its offering with the aim of further enhancing its proprietary sales channel and technological capabilities to provide better customer experiences,” Mango said.

As the company pivots back to its original business model, it is hoping to boost its online sales further. Last year, online channels accounted for 36% of its business, with the company registering a 10% increase in eCommerce sales in the first half of 2023. Meanwhile, its mobile app was a significant source of revenue growth.

The company will also focus on offering shoppers a localized experience, especially as it looks to expand into new markets.

Photo credit: Mango