NIKE Unveils Senior Leadership Changes to Strengthen Consumer-Driven Growth and Competitive Edge

NIKE Unveils Senior Leadership Changes to Strengthen Consumer-Driven Growth and Competitive Edge

NIKE Unveils Senior Leadership Changes to Strengthen Consumer-Driven Growth and Competitive Edge
NIKE Unveils Senior Leadership Changes to Strengthen Consumer-Driven Growth and Competitive Edge
Retail Bum

Retail Bum

Retail Bum

Retail Bum


Nike has revealed a series of senior leadership changes aimed at sustaining its current momentum and reinforcing the company’s effort to foster greater integration across all aspects of the business.

“We’re driving even greater focus and integration across our business and teams through these changes, doubling down on what Nike does best: seamlessly serving athletes with compelling product,” said John Donahoe, president and CEO of Nike. “Our brand momentum is strong, our innovation pipeline is unmatched, and our strategy is working. What continues to be clear is that there’s so much more potential ahead of us.”

“These shifts will allow us to streamline our focus across product, brand storytelling and marketplace, mining deep consumer insights to deliver breakthrough innovation and engagement while building long-term growth and profitability,” said Donahoe.

In preparation for its upcoming growth phase, Heidi O’Neill will take on the role of leading Nike’s global product engine. She will oversee the seamless integration of brand marketing storytelling to foster deep connections and engagement with the brand. Additionally, global brand and sports marketing will report directly to O’Neill.

O’Neill has 24 years of experience at Nike and previously served as president of consumer and marketplace, where she played a key role in overseeing Nike’s marketplace and four geographic operating regions. She has also made significant contributions as president of Nike Direct, driving the expansion of Nike’s retail and digital commerce operations. Furthermore, O’Neill played an instrumental in creating and leading Nike’s women’s business.

Meanwhile, Craig Williams, the current president of the Jordan brand, will assume the responsibility of overseeing Nike’s four geographies and marketplace, including both the direct and wholesale aspects of the business. Additionally, Williams will lead Nike’s supply chain and logistics functions.

Under Williams’ leadership, Jordan Brand’s revenue has doubled over the past four years, solidifying its position as the second-largest footwear brand in the United States. With extensive experience building global brands and fostering meaningful consumer relationships, Williams has demonstrated his expertise aligning sport, culture, and community within the enterprise.

Supported by a competent leadership team, both Heidi O’Neill and Craig Williams will spearhead Nike’s journey into its next phase of innovation and growth, ensuring the brand’s enduring commitment to serving future generations of athletes. As part of the leadership restructuring, Sarah Mensah, currently vice president/general manager of North America, will assume the role of president at Jordan Brand. 

Scott Uzzell, the current CEO of Converse, will become vice president/general manager of North America, reporting to Williams. A successor for Uzzell at Converse will be announced in the near future. Notably, both Jordan Brand and Converse will report to John Donahoe, further enhancing the cohesive management structure across the organization.

Nike also announced the appointment of Chief Operating Officer Andy Campion to the position of managing director of strategic business ventures. In this capacity, Campion will collaborate closely with John Donahoe to identify and pursue fresh business opportunities that have the potential to fuel remarkable growth for Nike. In addition to these responsibilities, Campion will oversee Nike Virtual Studios (NVS) and lead teams at Nike’s World Headquarters and its offices in Los Angeles.

Additionally, Matthew Friend, who holds the position of executive vice president and chief financial officer, will expand his responsibilities to encompass procurement, global places, and services, as well as demand and supply management.

And last but not least, Michael Spillane, the president of consumer creation, will retire from Nike in 2023, concluding a remarkable 16-year tenure with the company.

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