Luxury retailer Saks has unveiled a new men’s shopping experience on the seventh floor of its New York flagship location and has expanded its menswear assortment online.
The move marks the retailer’s effort to strengthen its in-store and online menswear business following increased demand.
“Our men’s business has experienced significant growth over the past several years, and Saks continues to be the destination that shoppers look to for the latest in men’s luxury fashion,” said Tracy Margolies, chief merchandising officer at Saks.
The New York flagship installment offers products from over 70 brands – 23 of which are new to the store – and features shop-in-shops by luxury labels, including CELINE, Dior Men, Gucci, and Louis Vuitton.
“While we remain focused on expanding our online offering and creating an unparalleled assortment of men’s fashion and accessories on Saks.com, our stores remain a crucial part of the Saks Fifth Avenue ecosystem,” continued Margolies.
In addition to its revamped offerings, Saks has also launched an invite-only men’s brand ambassador program called The Saks Man – an initiative that will allow the retailer to further connect with its male clientele through unique digital content and in-person experiences.
The retailer has appointed a diverse group of influential men from a wide range of industries, including sports, entertainment, business, activism, and more, to serve as its brand ambassadors by promoting its marketing campaigns and product launches, creating custom content for Saks’ digital channels, and attending and hosting both virtual and in-person events.
To celebrate the New York flagship location reno, the product expansion, and the launch of its men’s brand ambassador program, Saks hosted a private tour of the new floor followed by a cocktail party with NBA-All Star and Saks board member James Harden and members of The Saks Man at Le Chalet at L’Avenue at Saks on Thursday, January 26, 2023.
Photo(s) credit: Saks