Resale marketplace StockX has opened a new authentication center in Mexico City, Mexico, its fourteenth location to date.
“The launch of this new authentication center in Mexico signifies our commitment to providing a safe and secure experience to our buyers and sellers around the world,” said Greg Schwartz, co-founder and chief operating officer at StockX.
The move to open another location marks the resale platform’s efforts to double down on its authentication services. In November 2022, StockX removed the “Verified Authentic” tag it offered for shoes due to the rise in counterfeit quality, making it challenging to identify fraudulent products.
“Like it or not, counterfeits are a problem for current culture goods on the secondary market. The quality of fake items has increased, as has the quantity of unauthorized items (often made in the same factory as the real items),” the company said at the time.
While customers in Mexico already have access to the StockX catalog, which features more than 200,000 items ranging from sneakers, collectibles, and electronics to apparel and accessories, the new brick-and-mortar location aims to offer a range of customer experience enhancements, including the ability to access local supply, faster shipping for buyers, quicker payouts, bulk shipping, and drop-off functionality for local sellers.
The opening of the new authentication center in Mexico follows the demand StockX has witnessed, and it aims to fulfill the platform’s overall mission to provide a best-in-class experience to StockX customers in the country.
“Mexico City is home to a highly engaged community of sneaker and streetwear enthusiasts who already rely on our platform for access to coveted products and brands. That, coupled with the city’s rich history in art, music, and culture, made it the perfect place for us to plant roots,” said Rodrigo Mazal, director of Mexico and Latin America. “There is growing demand for the StockX platform across Latin America, and our first authentication center on the ground is an important step in serving our buyers and sellers in the region.”
Photo credit: StockX