Victoria’s Secret Plans To Sell Apparel and Lingerie on Amazon Amidst Slowing Sales

Words by Retail Bum

Victoria’s Secret Plans To Sell Apparel and Lingerie on Amazon Amidst Slowing Sales
Victoria’s Secret Plans To Sell Apparel and Lingerie on Amazon Amidst Slowing Sales

Victoria’s Secret is betting on Amazon to grow its sales with plans to increase its product assortment on the marketplace, including apparel and lingerie.

Customers will be able to shop for 4,000 Victoria’s Secret and Pink products, including bras, underwear, sleep, swim, and loungewear, on the company’s Amazon Fashion storefront.

The intimate wear retailer first launched its Amazon storefront in April 2022 with a selection of 120 beauty products to boost sales across the product category. Fast forward to today, the company is expanding its partnership with Amazon to other product categories, enabling access to a host of benefits to shoppers, such as Prime delivery and access to Amazon’s Try Before You Buy program.

“We are thrilled to be expanding our relationship with Amazon,” said Greg Unis, chief growth officer at Victoria’s Secret. “Following the success of previous product launches, we have continued to expand our assortment offering with Amazon Fashion, and it remains a natural extension of our owned channels.”

Victoria’s Secret’s decision to expand access to its products on Amazon comes at a time when sales are softening across physical stores in North America, where the company has been engaging in more promotional activity than it had planned. In Q1 2023, net sales declined 5.2% year-over-year (yoy) to $1.4 billion.

Looking ahead, the retailer is gearing up to relaunch its Pink brand and launch fresh merchandise at the end of Q2.

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