Hollywood actress Angelina Jolie has announced the launch of her fashion venture, Atelier Jolie.
The company will serve as an online resource for finding garment makers and offer products made with deadstock and high-quality, leftover vintage fabric.
“I’m starting something new today — a collective where everyone can create,” Jolie said in a post on Instagram.
While Jolie has yet to reveal significant details on the project, her business model will rely on collaborations with artisans, tailors and pattern makers globally, spotlighting the workers involved in the process.
“It stems from my appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to be part of a movement to cultivate more self-expression.”
Jolie’s business venture will also potentially pursue initiatives such as apprenticeships for refugees, as well as repair services and upcycling.
“We will bring together a diverse team, including apprenticeships for refugees and other talented, underappreciated groups, with positions of dignity based on skill,” the brand said on its website.
“And as we work with global artisans and creators, we hope to help share the richness of their cultural heritage and support the development of their own businesses.”
Photo credit: Angelina Jolie