What is quiet luxury? It is a style that prioritizes understated elegance and high-quality materials. It is also a style that has come to be associated with the super-wealthy, leaving logo-filled ensembles and trendy statement pieces for the cohort of consumers who strive to have such wealth.

But that could not be further from the truth. In fact, it is just stereotyping at its finest. 

While yes, it may be true that only a certain type of consumer could comfortably afford a $1,800 Brunello Cucinelli cable-knit sweater, the assumption that all wealthy consumers choose to dress this way is a false narrative. 

For example, China leads the world in luxury. It is why so many retailers remain bullish on their investments in China, even during a time when Chinese consumers are not ready to spend. 

But what do Chinese consumers shop for? 

Chinese consumers are known for their bold and expressive fashion choices, which can range from clothing featuring prominent logos to those made with the finest materials. They are also known to prioritize avant-garde or trendy pieces over brand loyalty.

The point is that affluent individuals have a range of tastes and preferences when it comes to fashion. Wealth allows them to have the freedom to shop and dress how they want without being constrained by budget or societal expectations. They can experiment with different styles and invest in pieces they love, regardless of whether they fit a particular fashion trend.

Furthermore, it is important to note that quiet luxury is not the only marker of wealth. While it may be a style favored by some wealthy individuals, it is not a definitive indicator of one’s financial status. In fact, many affluent consumers may choose to dress in more affordable clothing, opting for practicality over luxury.

All in all, the idea that only truly wealthy consumers dress in the quiet luxury style is a stereotype that does not hold up to scrutiny. While some may prefer this style, others have vastly different fashion preferences. Affluent individuals also have the freedom to dress however they want, and societal expectations or stereotypes should not restrict their fashion choices.

So, can we put an end to the notion that only the truly wealthy dress in quiet luxury once and for all?