Hoka and Bodega Reunite to Fuse Outdoor Performance and Streetwear Design

Hoka and Bodega Reunite to Fuse Outdoor Performance and Streetwear Design

Hoka and Bodega Reunite to Fuse Outdoor Performance and Streetwear Design
Hoka and Bodega Reunite to Fuse Outdoor Performance and Streetwear Design
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Retail Bum

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HOKA, a division of Deckers Brands, has reunited with Boston-based streetwear boutique Bodega to launch their second capsule collection, which aims to fuse outdoor performance technology with streetwear design seamlessly.

The HOKA x Bodega capsule collection includes two designs for the Tor urban hiking boot that comes in high and low height variations. The shoes have been designed in earth and clay tones with flashes of turquoise and sunset gradients, drawing inspiration from the Southwestern color palette. Meanwhile, the jacquard webbing on the pieces pays homage to vintage outdoorsy day packs and apparel.

“Continuing our close partnership with our friends at HOKA, our brands have collaborated once again to celebrate this iconic silhouette in both the Hi and Lo, writing a new chapter in its storied legacy,” said Matt Zaremba, director of marketing at Bodega. “With the support of the HOKA team, we’ve been able to explore the Tor through a fresh creative lens and contribute something we think people will find as exciting as we have while on this journey together.”

The Tor Ultra Hi retails for $250 and features a monochrome finish in vibrant eggplant, while the Tor Ultra Lo retails for $225 and comes in natural tones. Both variations have the same GORE-TEX bootie and rugged Vibram Megagrip outsole as the original urban hike beast but have been reworked to include custom jacquard webbing at the heel tab and tongue.

Bodega was founded in 2006 and has quickly worked its way to the intersection of fashion, counterculture, community, and the arts.

“Having an authentic connection with Bodega has really allowed for a fun process on both projects,” said Travis Weisman, director of lifestyle product at HOKA. “Each brand brings their own unique expression of creativity while still being open-minded to each other’s ideas.”

The capsule collection will be available beginning March 24, 2023, exclusively at Bodega.com, Bodega stores, HOKA.com, and select retailers worldwide.

Photo(s) credit: HOKA

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