Louis Vuitton Revives Collaboration With Yayoi Kusama

Louis Vuitton Revives Collaboration With Yayoi Kusama

Louis Vuitton Revives Collaboration With Yayoi Kusama
Louis Vuitton Revives Collaboration With Yayoi Kusama
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Retail Bum

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Louis Vuitton has teamed up with famed Japanese artist Yayoi Kusama for its latest collection, 10 years after the duo worked on a massively successful collaboration.

The latest collection offers ready-to-wear clothing for men and women, shoes, accessories, luggage, and fragrances. It will be released in two parts, featuring Kusama’s signature dotted motifs and psychedelic flowers.

Some of the accessories part of the collection were first teased in May 2021 during the fashion house’s cruise show in San Diego.

“The last time that Louis Vuitton met the magic of Yayoi Kusama was in 2012,” the French luxury brand said in a release. “Yet this relationship never ended – 10 years after, it evolved and expanded with conversations continued and extended.”

When Louis Vuitton first partnered with Kusama a decade ago, the collaboration saw the brand’s then-creative director, Marc Jacobs, introduce Kusama’s signature dots to his ready-to-wear clothing and accessories. The collection was an instant success and became a favorite for fashion collectors, according to Harpers Bazaar.

It should perhaps come as no surprise that Louis Vuitton is pulling out all the stops to drum up the excitement this time around. In London, for example, the collection is being displayed on screens in Piccadilly Circus, and all stores in the city have been wrapped in Kusama animations. Meanwhile, in other cities across the globe, the collection is reportedly being promoted through art installations. Louis Vuitton has also launched a new Instagram filter inspired by Kusama’s motifs.

The collection can be accessed here.

 

Photo credit: Louis Vuitton

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