Moschino has hired Gucci veteran David Renne to take over the creative reigns following the departure of Jeremy Scott, parent company Aeffe revealed.
Renee brings two decades of experience leading Gucci’s womenswear division. As the creative director of Moschino, he will oversee the brand’s womenswear, menswear, and accessories business and will debut his first collection at the Milan Fashion Week in February 2024.
“Franco Moschino had nicknamed his studio ‘the games room.’ It’s like this: what fashion – especially Italian fashion, and the Maison Moschino first and foremost – can achieve with its influence should always be done with a sense of play, of joy. A sense of discovery and experimentation,” Renne said.
At Moschino, Renne will be reporting directly to Aeffe’s Executive President, Massimo Ferretti.
“Today we welcome Davide to the Moschino family. We have all been impressed by Davide’s extremely sophisticated vision, his awareness of the power of fashion to create a living and poetic dialogue with the world around us, and his deep understanding of Moschino’s heritage and our codes,” Ferretti said. “He is a brilliant designer and a special human being-Franco used to say that bad manners are the only real bad taste-and in getting to know Davide, I was struck not only by his obvious talent but by his kindness, his sensitivity. We are certain that he will play a fundamental role in shaping the future of Moschino, a global Maison with an Italian heart and a DNA that is truly unique in the luxury sector.”
Moschino was founded in 1983 by Franco Moschino, who is today regarded as one of Italy’s greatest designers. Over the years, the brand has made a name for its flashy yet classy aesthetic, playful prints, bold colors, and opulent embellishments.
In 2021, Aeffe acquired the remaining 30% stake in the brand for $77 million.
Photo credit: Moschino