Prada has partnered with Adobe Summit to enhance its customer experiences and boost revenue by offering real-time personalization across all its digital and physical retail properties.
The collaboration encompasses Prada Group’s diverse portfolio of brands, which includes Prada, Miu Miu, Church’s, Car Shoe, Pasticceria Marchesi, and Luna Rossa.
“Today we are happy to announce a new and important step towards our fruitful collaboration with Adobe, with the adoption of their unique customer data platform, to further evolve the retail experience across all our brands,” said Lorenzo Bertelli, marketing director and head of CSR at Prada Group.
"This will ensure we are able to engage and connect with each customer in the right place, at the right time and with the right content."
By utilizing Adobe’s Real-Time Customer Data Platform and Journey Optimizer, which are part of Adobe Experience Cloud, Prada intends to merge extensive volumes of existing data, develop consolidated customer profiles, and instantly offer tailored experiences across all channels. These resources will empower the group to provide customers with pertinent content precisely when they require it.
With Adobe Creative Cloud applications, brands can develop visually appealing content for marketing campaigns, product portfolios, and brand activations.
In the future, Prada plans to explore other Adobe’s technologies, including Adobe Substance 3D, which is a part of Adobe Creative Cloud, to craft retail simulations and produce garment and accessory prototypes using authentic textiles, such as leather, in a more sustainable and photorealistic manner.
“At the heart of Prada Group’s identity is a passion for innovation, and a focus on the customer experience,” said Luc Dammann, president of EMEA at Adobe. “The luxury retail sector is at the forefront of digital innovation, and Adobe’s partnership with Prada Group will enable them to expand their distinctive style and storytelling through real-time personalized customer experiences across in-store and digital worlds.”
