Fast fashion brand SHEIN has appointed Marcelo Claure as the chairman of its Latin America division.
In his new role, Claure is expected to oversee the company’s strategy and stakeholder affairs in Latin America while working closely with SHEIN’s management team.
“We are thrilled to welcome Marcelo to SHEIN during an exciting time of growth for our company in Latin America,” said Sky Xu, CEO of SHEIN.
"His excellent track record as an entrepreneur and operational executive, combined with his deep experience growing global brands and building trusted relationships, will be instrumental as we expand in this important market."
Additionally, Claure will invest $100 million in SHEIN and lead the formation of an advisory board for SHEIN Latin America that will help provide local expertise.
“I am incredibly inspired by SHEIN’s vision of making fashion accessible to everyone through its unique on-demand business model,” said Claure. “As a person who is passionate about Latin America and will be focused intently on investing there moving forward, this is a unique opportunity for me to contribute to the region together with SHEIN. In Latin America, countries like Mexico and Brazil are at a stage of development where nearshoring, with the help of SHEIN’s supply chain technology, can enable local supply chains to flourish. I am honored to join Sky and his executive team to help drive economic opportunities and job growth in Latin America.”
Claure is the founder and CEO of a multi-billion-dollar global investment firm called Claure Group which focuses on multiple high-growth sectors in Latin America, including tech, telecom, media, real estate, and sports. Before starting Claure Group, Claure founded Brightstar in 1997, which became the world’s largest global wireless distribution and services company and the largest Hispanic business in US history, with over $10 billion in revenue.
In 2014, Claure sold Brightstar to SoftBank and took over as CEO of Sprint. He was recognized for leading the company to record-breaking financial success and later helped guide the $195 billion merger between Sprint and T-Mobile, which closed in 2020. Today, T-Mobile is worth nearly $200 billion.
Soon after the merger, Claure was promoted to CEO of SoftBank Group International, overseeing over 40 companies in SoftBank’s portfolio, including ARM, SB Energy, and WeWork. He also launched the $8 billion SoftBank Latin America Fund, which is the most prominent venture capital fund in the region.
