Kim Kardashian’s brand Skims is branching out into menswear with the launch of Skims Mens, inspired by the fact that a chunk of the brand’s customers are already men.
“SKIMS’ decision to expand into this new category was reinforced by a growing number of men who have already embraced the brand’s existing product offerings, with men accounting for over 10% of SKIMS’ existing customer base. Entering the $111B U.S. men’s apparel market unlocks an incredible opportunity for the business as we work to continue to reach new demographics and disrupt new categories for the next generation of consumers,” said Jens Grede, CEO & co-founder of SKIMS.
Skims Mens will make its debut on October 26, 2023, showcasing technically crafted briefs and soft boxers. The collection will also offer snug tanks and T-shirts, emphasizing comfort, fit, and improved flexibility.
“The expansion into the menswear space is a major milestone for the brand and a testament to SKIMS’ commitment to providing solutions for everybody,” said Kim Kardashian, founder and creative director of SKIMS.
The menswear-focused lineup will launch with three collections: ‘Cotton,’ providing fundamental pieces made from a soft, mid-weight cotton blend with built-in recovery for everyday comfort; and ‘Stretch,’ offering items that maintain their shape, created from lightweight, ultra-soft maximum-stretch materials. Meanwhile, the ‘Sport’ collection has been crafted to enhance performance, featuring gently compressive base layers designed to seamlessly fit beneath workout attire, ensuring optimal comfort and support.
To kickstart the men’s line, Skims has enlisted a star-studded roster for its campaign, featuring football legend Neymar Jr, 2022 NFL Defensive Player of the Year Nick Bosa, and NBA All-Star Shai Gilgeous-Alexander.
“To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander, and NFL’s top Defensive Player Nick Bosa, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women. I am incredibly excited about this next chapter for SKIMS and cannot wait for everyone to experience our amazing range of products,” Kardashian added.
Skims Mens will be exclusively available on the Skims website in sizes ranging from XS to 5X. Prices will vary from $16 to $54 for individual items, and packs will be priced at $42 to $98.
Photo credit: SKIMS
