Sainsbury’s Teams Up With Martin Kemp for Menswear Collaboration

Words by Retail Bum

Sainsbury's Teams Up with Martin Kemp for Menswear Collaboration
Sainsbury's Teams Up with Martin Kemp for Menswear Collaboration

Supermarket chain Sainsbury’s has launched a new menswear collection in collaboration with actor and musician Martin Kemp and their exclusive menswear label, Union Works.

“I am so thrilled to be partnering with Sainsbury’s and Union Works on this Autumn menswear edit. Classic, easy, and comfortable pieces are key for me when it comes to having confidence with my style, and I hope this collection will help make it easy for others to feel great when getting dressed, too,” said Kemp.

Kemp and Sainsbury’s men’s clothing team worked closely along with designers and supplier partner Poeticgem to curate an exclusive collection of items that reflect his “timeless style,” inspired by his personal everyday wardrobe.

The Martin Kemp Edit consists of 30 carefully selected pieces that offer a range of elevated smart-casual wardrobe staples. The collection includes long-sleeved Henley tops, denim jeans, knitwear, and finely tailored jackets featuring elevated textures such as autumnal corduroy and peached cotton, as well as timeless prints like herringbone and oversized checks.

“We love Martin’s style, and are excited to collaborate with him on this collection. Our vision was to create an edit of affordable, great quality, modern menswear pieces that could easily slot into customers’ autumn wardrobes and be pulled out again year after year,” said Emma Benjafield, director of product at Sainsbury’s Clothing.

The Martin Kemp Edit is exclusively accessible online at and, as well as in 208 handpicked Sainsbury’s stores, offering sizes from small to XXX-Large. The pricing spans from £12 for a classic tee to £65 for a finely tailored jacket.

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