Kendra Scott Partners with the Museum of Ice Cream

Words by Retail Bum

Kendra Scott Partners with Museum of Ice Cream
Kendra Scott Partners with Museum of Ice Cream

Jewelry brand Kendra Scott has teamed up with the Museum of Ice Cream for Valentine’s Day.

Through the “Sweet on You” campaign, the two brands are looking to create an experience that spreads joy and inspires humans to reimagine how they experience ice cream and jewelry.

“Our shared intention to spread joy and inspire wonder through creativity and thoughtful design make Kendra Scott a natural partner for Museum of Ice Cream,” said Maryellis Bunn, founder of the Museum of Ice Cream. “Our collaboration celebrates the universal power of both ice cream and jewelry, coming together to create a new experience for visitors and shoppers alike.”

For the campaign, the two brands are putting together an immersive, experiential retail component in Kendra Scott’s South Congress Flagship location in Austin, Texas, which includes a custom ice cream flavor, philanthropic give back, and more.

“As a brand that places emphasis on innovation and puts the customer experience first, we are so excited to partner with an unexpected brand such as Museum of Ice Cream,” said Tom Nolan, CEO of Kendra Scott. “It’s always our goal to show up in new places, spread joy to our customers, and give back.”

The flagship back room will be transformed into a Museum of Ice Cream experience featuring interactive elements such as magnet letter boards, a letter writing station, photo-worthy moments, a lounge area, sweet treats, and jewelry.

Additionally, at the Austin and Chicago outposts of the Museum of Ice Cream, guests can enjoy unlimited tastes of the limited-time “Kendra’s Sweet on You” treat made with banana ice cream, pink chocolate topping, sprinkles, and a candy heart. Finally, at the New York Museum of Ice Cream, guests can indulge in unlimited tastes of strawberry ice cream with whip cream, sprinkles, and a candy heart.

The Kendra Scott x Museum of Ice Cream experience is already live and free to the public.

 

Photo credit: Kendra Scott

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