Pandora has adjusted its financial goals for the coming years, focusing on making investments in its brand, store network, organization, and employees.

The funding is will support the next phase of the jewelry company’s ‘Phoenix’ strategy, which was launched in 2021 and has so far yielded positive results.

According to a company press release, the next phase involves increasing investments that stand to directly boost the company’s revenue, while expanding its EBIT margin and providing strong cash returns to shareholders.

The company’s updated financial targets indicate that Pandora aims to achieve an EBIT margin of 26% to 27% by 2026, up from around 25% in 2023. This means that revenue is expected to reach DKK 34 billion to 36 billion (£3.9 billion to £4.2 billion) in 2026, up from the previous forecast of DKK 27 billion for 2023.

The company is targeting organic growth of 7% to 9% CAGR from 2023 to 2026, comprising 4% to 6% like-for-like growth and a network expansion of around 3%.

“Looking back at the past few years, we are proud of our achievements,” said Alexander Lacik, president and CEO of Pandora. “We have fundamentally changed how we work, and the organization is much stronger.”

“It’s clear that Pandora is a very different company today,” Lacik added. “This solid foundation, combined with a proven strategy that will build Pandora into a full jewelry brand, now allows us to lift our growth target to 7-9% organic revenue CAGR. It’s time to take Phoenix to the next level, and our new financial targets reflect our confidence in the future.”

As part of its Phoenix strategy, Pandora aims to position itself as an affordable luxury brand through increased investments in brand desirability and its store network. 

Its asset-light business model is expected to contribute to a free cash flow generation of approximately DKK 16 billion to 17 billion between 2024 and 2026, with the company aiming to return DKK 14 billion to 17 billion in cash to shareholders during the same period.