Canadian eCommerce solution provider Shopify is set to allow merchants to accept payments through Amazon’s “Buy with Prime” button.
“Amazon is releasing an app in Shopify’s app ecosystem that will soon give merchants who use Amazon’s fulfillment network the option to add Buy with Prime on Shopify’s Checkout – and it’s all processed by Shopify Payments,” said Shopify’s President Harley Finkelstein.
The launch of the service will help Shopify merchants tap into Amazon’s vast pool of Prime members who already use the “Buy with Prime” option to make payments. It will also enable them to extend Prime members fast, free delivery, and easy returns outside Amazon for the first time ever.
Shopify’s move to enable “Buy with Prime” comes at a time when more merchants are turning to its services to create their online storefronts as retail spending pics up amidst signs of a stabilizing macroeconomic environment.
In its Q2 2023 earnings report, the company recorded solid revenue growth driven by more merchant sign-ups and an increase in the cost of its services.
“We’re not just shipping products faster, but we are also expanding our global merchant base,” Finkelstein said earlier this month.
In the third quarter, the company expects its revenue to grow in the low-to-mid-twenties range after accounting for changes relating to the divestiture of its logistics business.