Dick’s Sporting Goods kicked off the year on a positive note, with demand for its footwear playing a pivotal role in fueling its success.
The retailer reported that its net sales for the first fiscal quarter surged by 5.3% year-over-year (yoy), reaching an impressive $2.8 billion. The company’s net income also experienced a remarkable 17% increase, reaching $305 million. Furthermore, its comparable store sales witnessed a 3.4% rise compared to last year.
Despite a slowdown in demand for discretionary categories such as sporting goods, the company has effectively maintained its momentum, distinguishing itself from its competitors. Unlike Foot Locker, which recently revised its yearly guidance downwards due to lower tax refunds and a decline in demand, Dick’s has managed to sustain its performance due to consistently high demand for footwear in brick-and-mortar stores and online channels.
The company remains optimistic about the remainder of the year and maintains its outlook for 2023. It also attributes its achievements to several key factors, including a wide-ranging product assortment, active engagement with athletes, and the implementation of innovative store formats.
“Our strategies are working and resonating with our athletes,” President and CEO Lauren Hobart said on Tuesday’s earnings call.
Dick’s Sporting Goods offers a vast selection of products spanning various categories, including apparel, patio furniture, and kayaks. Footwear, however, has emerged as one of its most prosperous categories and has become a vital component of Dick’s merchandising strategy and key to its success.
“Footwear was a very solid, very strong contributor to us over the course of the quarter,” Hobart said. “We think footwear is the engine that drives the train. Footwear is a really important part of our entire assortment, and so we’re not looking at a time where it becomes less of a driver to topline sales.”
During the previous quarter, Dick’s Sporting Goods successfully transformed 20 stores into premium full-service footwear destinations.
The company has set an ambitious goal of having 75% of its stores equipped with this enhanced footwear experience by the end of the year.