Marks & Spencer is enhancing its sports collection with the introduction of sportswear brands adidas and Sweaty Betty to its product lineup — a key component of its strategy to strengthen the ‘Brands at M&S’ initiative.
The launch of the two brands marks the expansion of the ‘The Sports Edit on M&S’ platform, where the retailer is swiftly growing its sportswear offerings after making a strategic investment in the concept back in February 2023.
Presently, the sports-focused platform features a total of 18 brands, providing customers with access to product ideas, wellness content, and expert advice in the sports arena.
Adidas and Sweaty Betty’s offerings encompass athletic and fitness attire and a variety of performance footwear.
“Earlier this year, we launched a dedicated sportswear hub through The Sports Edit on M&S.com – home to our own brand Goodmove, as well as a selection of carefully curated third-party brand partners,” said Nishi Mahajan, director of third-party brands at Marks & Spencer. “As we continue to grow market share and build credibility in sportswear, we’re delighted to be welcoming Adidas and Sweaty Betty to the platform as part of our wider ‘Brands at M&S’ strategy.”
Adidas and Sweaty Betty products will become accessible starting in early October 2023 and will be joined by Columbia, Regatta, and Sorel later in the season.