Neiman Marcus Group (NMG) has appointed Nabil Aliffi as the company’s chief brand officer and promoted Stefanie Tsen Ward to the position of chief retail officer.

Both Aliffi and Ward will work to fuel NMG’s growth strategy to revolutionize luxury experiences and focus on transforming the NMG customer experience.

As the company’s chief brand officer, Aliffi will be charged with elevating customer touchpoints and strengthening the company’s brand positioning. To do this, Aliffi and his team will look to NMG’s history to inspire, drive innovation, and create a more cohesive brand voice.

Before joining Neiman Marcus, Aliffi was the global chief creative officer at Soho House & Co and was responsible for leading the creative vision, services, and digital membership offering. Aliffi also held leadership positions at Selfridges and Urban Outfitters after co-founding Vulture Magazine.

Meanwhile, Ward, who joined Neiman Marcus in 2018, will be responsible for activations across the brand’s 36 stores as well as its integrated retail strategy while working alongside Aliffi to bring NMG’s brand vision and experience to life.

Since joining NMG, Ward has been recognized for her contributions, which helped 70% of NMG stores in FY22 to reach their highest revenue in over a decade.

Both Aliffi and Ward will report to Ryan Ross, president of Neiman Marcus Brand.

“Neiman Marcus is the leading integrated luxury retailer in the U.S., recently achieving tremendous transformation,” said Ross. “These strategic roles will further define the magic of the iconic brand by driving areas that directly impact our customer and fuel our growth.”

Photo credit: Neiman Marcus