Primark Expands Click-and-Collect for Women’s Fashion

Words by Retail Bum

Primark Expands Click-and-Collect for Women's Fashion
Primark Expands Click-and-Collect for Women's Fashion

Primark is expanding its click-and-collect service in the U.K. to include women’s clothing for the first time from September 13, 2023.

The expansion will see approximately 1,000 women’s clothing products become available for online shopping, in addition to kidswear and nursery items made available as part of the trial. 

Some featured ranges that will become available include Primark’s popular Edit collection with its premium fabrics, blends, and intricate details. In addition, customers will also be able to shop for lingerie, nightwear, and specialized women’s wear collections, including those designed for maternity, breast cancer, menopause, and period pants, which are typically only found in larger Primark stores.

Furthermore, the women’s clothing selection will feature Primark’s autumn/winter collections and an expanded assortment of in-store top-selling items offered in a broader array of colors and styles as online-exclusive choices.

Customers can take advantage of this service with a minimum order value of £10 and no delivery charges. They can select a collection day of their preference, with options available up to eight days in advance at their chosen store.

The service is initially being made available at 57 trial stores spread across Greater London, the North West of England, and North Wales. These locations include Primark’s multi-story flagship stores at both ends of London’s Oxford Street and in the heart of Manchester, Liverpool, and Sheffield.

Additionally, smaller high-street stores like Hackney and Hammersmith in London and Lancaster and Llandudno in the northern regions will also offer this service.

The initial click-and-collect trial began in November 2022 and commenced with 25 stores in the North West of England, South and West Yorkshire, and North Wales. It subsequently expanded to encompass 32 stores in Greater London in July 2023.

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