IPSY Appoints Makeup Artist Ash K Holm as Brand’s Chief Makeup Artist

Words by Retail Bum

Ipsy Appoints Makeup Artist to the Stars Ash K Holm as Brand’s Chief Makeup Artist
Ipsy Appoints Makeup Artist to the Stars Ash K Holm as Brand’s Chief Makeup Artist

Beauty subscription service IPSY has appointed celebrity makeup artist Ash K Holm as its chief makeup artist for Spring 2023.

To date, Holm has garnered over one million Instagram and 200,000 TikTok followers and has been behind some of the most iconic looks of Hollywood’s most famous A-listers.

“Experimenting with makeup is one of the truest forms of self-expression, something both IPSY and I are passionate about,” said Holm. “I couldn’t be more excited to work with the brand to inspire the IPSY community to be their most authentic, unique, beautiful selves and share my methods and must-have products with so many beauty enthusiasts.”

In her role, Holm will serve as IPSY’s in-house makeup mentor and expert on all things beauty for the upcoming spring season.

The move to appoint Holm as the chief makeup artist (CMUA) for Spring 2023 follows IPSY’s acquisition of the beauty subscription service BoxyCharm. Post-acquisition, IPSY decided to retain the chief makeup artist program BoxyCharm initiated in Fall 2022, where Donni Davy, founder of HALF MAGIC and head makeup artist for HBO’s Euphoria, was the first CMUA.

Now, Holm will serve as the subscription’s second CMUA and will be expected to curate looks for members, answer the most pressing beauty questions, and share top-secret tips, techniques, and trends.

“We’ve had the pleasure of working with Ash since Glam Bag x Khloé Kardashian, a collection of the most coveted products in beauty curated by The Kardashians co-star and GOOD AMERICAN co-founder, back in 2021. The IPSY community loved Ash’s content, so we knew she would be the perfect fit for our souped-up CMUA program,” said Tina Shim, senior vice president of brand marketing at IPSY. “Ash is an incredible talent with next-level industry experience and an amazing ability to bestow confidence through makeup looks that enhance your natural beauty. We are thrilled that Ash’s expertise is now available to IPSY and BoxyCharm’s combined 20M+ community!”

Photo credit: IPSY

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