Meta Pauses Bonus Payouts for Instagram Reels Creators

Words by Retail Bum

Meta Pauses Bonus Payouts for Instagram Reels Creators
Meta Pauses Bonus Payouts for Instagram Reels Creators

Meta is phasing out its Reels Play bonus program, one of the key initiatives that helped the company drive content creation on its Facebook and Instagram app. 

According to reports, Meta is “evolving” the program and will “stop extending new and renewed Reels Play deals for creators on Facebook and for US creators on Instagram at this time.” 

The program originally launched in December of 2021 to rival TikTok and offered creators a monthly incentive (payout) if their Reels hit specific view targets.

Now, the tech giant is looking to move away from the payout models as it looks to expand advertising on Reels, which would result in a more traditional revenue-sharing arrangement for creators. 

“We’ll continue expanding our ads on Facebook Reels tests to help more creators earn ad revenue for their Reels and grow virtual gifting via Stars on Reels,” said Tom Alison, the head of Facebook, in a blog post.

Creators can still continue to earn money through subscriptions and brand partnerships. 

Similar incentives on other social media platforms have also been slowly fading. In 2020, Snapchat launched a $1 million a day max payout to creators who developed TikTok-esque content via its Spotlight feature. Over time, that program was cut as the social media company looked to monetize other areas of the app and launched an ad revenue-sharing opportunity. 

YouTube also had its own cash payout offering for creators that incentivized creators to produce short videos for its Shorts initiative but later revealed that it would be moving to a revenue-sharing model.

TikTok, too is looking to revamp its creator fund opportunities and incentivize new types of content. 

Lab-Grown Diamonds Help Pandora Turn Profit

Lab-Grown Diamonds Help Pandora Turn Profit

Pandora’s bet on lab-grown diamonds is starting to pay off with a notable increase in gross profit margin. The Danish company’s customers today spend an average of $100 when making purchases. However, the brand’s efforts to position lab-grown diamond jewelry as an accessible luxury purchase

No more posts to show, explore other topics: