Workwear brand Carhartt is bringing its resale program to its physical stores following the success of its pilot project at six physical store locations.
The newly expanded program allows customers to immediately trade their clothing at 35 retail store locations. Later this year, customers can trade in at all of Carhartt’s physical store locations and even mail in their used apparel.
According to Carhartt, the launch of the pilot project in March 2023 helped the company extend the life of more than 9,000 garments and keep over 40,000 products out of landfills. These encouraging results prompted the company to initiate a wider rollout of its program.
“We are encouraged by the positive support and feedback the program has received over the first three months, and we are excited to expand it so more hardworking people can get their hands on gear that is not done working,” said Gretchen Valade, director of sustainability at Carhartt.
To power its program, Carhartt is leveraging Trove’s recommerce operating system, which offers end-to-end item intelligence and enables retail brands to scale their resale programs.
“With the help of Trove, the expansion reinforces our commitment of building a better world through reducing our environmental impact and keeping countless Carhartt garments out of landfills,” Valade added.