Premium workwear brand Carhartt has teamed up with Trove to launch a resale program called Carhartt Reworked.
The launch of the program is the latest step in Carhartt’s sustainability mission, which is focused on creating a circular recommerce model that extends the life of its workwear and reduces clothing waste by keeping previously worn and slightly imperfect gear out of landfills.
“Carhartt Reworked is an extension of our commitment to deliver the durability and reliability that hardworking people know and love while reducing our environmental footprint,” said Gretchen R. Valade, director of sustainability at Carhartt.
“With the help of Trove’s expertise in circular business and recommerce, we’re able to keep Carhartt products in use longer, out of landfills, and in the hands of people who need it.”
Reworked products are now available for purchase at reworked.carhartt.com, and participating Carhartt retail stores are accepting in-store trade-ins of products.
Traded-in products must be less than 10 years old, have had an original MSRP cost of $50 or more, and must meet condition standards. The product categories include outerwear, shirt jackets, bibs and overalls, hoodies, sweatshirts and pants.
Eligible gear can be exchanged for a digital gift card, which can be used on reworked.carhartt.com, Carhartt.com, or any Carhartt company store. Any gear deemed ineligible for trade-in can be recycled or donated to keep fabric out of landfills.
Initially, Carhartt Reworked is being launched as a pilot program that will run across six stores in the U.S. before it is expanded to all Carhartt retail locations in 2023. As the program evolves, trade-ins will be available via online mail-in.
“Carhartt is known for its high-quality fabric and stringent durability standards, meant to stand the test of time, which is why it feels natural to create a system to extend the life of such hardworking gear,” said Gayle Tait, CEO of Trove. “It’s an honor to add Carhartt to Trove’s best-in-class brand partnerships that are pushing boundaries of innovation and sustainability. As the first workwear brand to offer a resale program, Carhartt is setting the industry standard and investing in efforts to build a fully circular product lifecycle – and we’re proud to be part of that.”
Trove is a recommerce brand that has worked with brands like Canada Goose, lululemon, Patagonia, REI, Levi’s, Arc’teryx, and Allbirds to launch their own resale programs.
Photo credit: Carhartt
