Gucci has launched a new initiative called “Circular Hub” to improve the adoption of circular methods across the fashion industry in Italy.
The hub will seek to transform the entire value chain of the production process through initiatives focusing on research and development, circular logistics, and industrial partnerships. The strategies promoted will be developed in alignment with Italy’s National Recovery and Resilience Plan, which supports the emissions reduction targets the EU has set for 2030.
Initially, the Tuscany-based hub will focus on improving circularity at Gucci’s production facilities and across its raw material suppliers in the country. Eventually, it will seek to extend its solutions to other Kering brands and the fashion industry at large.
“The fashion industry needs to accelerate and launch serious actions to catalyze deep change, rethinking the way we produce and use resources as well,” said Marie-Claire Daveu, chief sustainability and institutional affairs officer at Kering.
“The creation of our Circular Hub represents a milestone that goes in this direction. I am extremely pleased that the hub will see the light in Italy, home of some of the Group’s strongest and most renowned production hubs and know-how.”
In the long term, the hub aims to positively impact the fashion industry by helping it reduce its environmental and social impact with shared research, innovation at local facilities, and the development of scalable and purpose-driven solutions.