Juicy Couture has launched a peer-to-peer resale marketplace called Rejuiced in partnership with Recurate, a circular technology solution provider.
The new offering will enable customers to sell previously-owned apparel and accessories, which Juicy Couture will authenticate and approve before they are listed on the platform.
Sellers must submit the pictures, description and recommended price for the resale products. They are offered prepaid shipping labels and a store credit once the buyer receives the product.
“Juicy Couture is one of the most sought-after brands in thrift shops and second-hand marketplaces in our portfolio, which is a testament to its enduring connection to pop culture,” said Natasha Fishman, chief commercial officer and executive vice president of marketing at Authentic Brands Group, the parent company of the Juicy Couture brand.
“Circular fashion is important to Juicy consumers, and we are incredibly pleased to partner with Recurate’s best-in-class platform to bring resale to the world of Juicy.”
Juicy Couture joins a string of other brands that have recently looked to launch their resale offering. Just last month, parka maker Canada Goose and outdoor retailer Moose Jaw launched their gear and apparel resale programs. Zara, Shein, and J. Crew are some of the other retail brands that have expanded into resale this year.
Photo credit: Juicy Couture
