European fashion resale platform Open for Vintage (OFV) has launched in the United States in partnership with Poshmark.
The partnership will enable U.S. shoppers to access more than 100,000 authenticated European vintage finds on the OFV Poshmark closet. The items will range from brands such as Gucci to Chanel and will be supplied by boutique stores across the European Union.
“The U.S. is an important strategic market for OFV. Over the last year, we have seen a significant rise in U.S. customers shopping on our platform,” said OFV CEO Colin Saunders.
“Our new partnership with Poshmark allows us to better serve the U.S. market, providing them with greater access and service to our trusted curation of the very best in luxury resale.”
OFV’s decision to work alongside Poshmark will allow it to tap into the resale platform’s large Gen Z and millennial community as it looks to find its footing in the U.S. market.
Last week, Poshmark revealed plans to lay off employees just two months after Naver acquired it for $1.2 billion, according to TechCrunch. The company did not disclose the total number of employees impacted or whether the layoffs will impact its workforce in the U.S. or globally.