PacSun has opened a new dedicated space for PS Reserve at Glendale Galleria in California as the brand seeks to propel its resale initiative.
Prominently illuminated in neon, the PS Reserve section stands out against the backdrop of elegant marble walls, with glass displays that accentuate meticulously curated items. The new location is so far the second PS Reserve space PacSun has opened in Southern California, and it follows the launch of an initial full-wall installation that debuted at PacSun’s Fashion Island location in December 2022.
To coincide with the launch, PacSun introduced the “Peace & Water” collection in collaboration with Magnolia Park owner and CEO Miki Guerra and New Era Cap. This release highlights a range of headwear styles in vivid hues embellished with the iconic LA logo, serving as a tribute to the origins of both brands.
“Since its inception two years ago, PS Reserve has become the go-to destination for the latest in resale streetwear fashion, and it’s great to see the initiative grow and be able to give our community more access to it in-store, in addition to online,” said Richard Cox, vice president of men’s merchandising at PacSun.
"When we open a new shop, we like to offer up a new headwear drop together with the opening as an exclusive offering for the moment, and our consumers had an amazing response to the "Peace & Water" collection over the weekend."
PS Reserve maintains a monthly schedule of launching new collections, providing consumers exclusive access to highly sought-after brands and keeping them on the cutting edge of trendsetting fashion. The launch of its “Peace & Water” collection marks the third headwear launch under PS Reserve.
In December 2022, the “Pink Mocha” and “Friends” collections debuted alongside the opening of the PS Reserve space at Fashion Island.
PacSun plans to maintain a similar rhythm, unveiling new spaces in the future and introducing accompanying collections to offer customers a consistent and exciting experience.
PS Reserve is available to shop now at PacSun.com and select locations.
Photo credit: PacSun
