Pinterest’s marketing and communications chief, Andréa Mallard, has joined Kajabi, a platform that helps creators turn their knowledge into sustainable online businesses.
The company, valued at over $2 billion, is helping 60,000 creators earn over $4.9 billion in sales from more than 70 million customers worldwide.
“Everyone has something to teach and Kajabi enables creators to monetize their knowledge in a way that puts them first,” said Mallard.
In her role, Mallard is expected to bring her expertise in marketing, brand development, product positioning and communications to help Kajabi in its mission to help creators become entrepreneurs and shape the future of the creator economy.
At Pinterest, Mallard leads brand, external communications, performance, experiential, content, insights, and product marketing globally across all Pinterest audiences. And before joining the social media platform, Mallard served as the chief marketing officer at Athleta and Omada Health.
“Andréa’s deep experience in marketing, positioning and brand building within the creator economy space makes her an incredibly valuable addition to Kajabi,” said Ahad Khan, Kajabi CEO. “She understands what creators need when it comes to content creation, but also how a platform can support them to monetize their knowledge and become successful entrepreneurs. With Andréa’s expertise, we’re confident that her strategic counsel will be invaluable as Kajabi continues to grow.”