Vestiaire Collective is putting the kibosh on the resale of merchandise produced by fast fashion giants, such as Zara and H&M, on its platform in its latest effort to cut down mass production and tackle texting waste ahead of Black Friday.

In addition to Zara and H&M, Vestiaire Collective is permanently banning clothing from Benetton, Bershka, Gap, Mango, Oysho, Urban Outfitters, and Uniqlo, among other brands. The latest brands join ASOS, Boohoo, Pretty Little Thing, and Shein, which were all banned by the platform in 2022.

“Every year, the fashion industry produces 100 billion garments. Zara and H&M alone produce more than one billion garments per year,” the company’s founders, Fanny Moizant and Sophie Hersan, said in a letter posted on the platform’s website.

“As we consume more and wear less, 92 million tons of textile waste is discarded on a yearly basis – most of it coming from fast fashion brands. This is enough to fill the Empire State Building every day and has a major environmental and social impact.”

With the ban, the company is asking consumers to take a think first, buy second approach when it comes to making purchases. In addition, it is offering a €400 voucher as part of a social media campaign, encouraging its 1.5 million followers to stop buying from fast fashion labels. 

Vestiaire Collective has also teamed up with the U.S.-based Or Foundation to advocate for legislation supporting additional producer responsibility. The two entities will work toward building new solutions for recycling and upcycling existing fast fashion products, as well as donation strategies. 

The Paris-based company has set a goal of becoming completely fast fashion-free by Black Friday 2024. 

Photo credit: Vestiaire Collective