Pinterest is aiming to improve body type representation on its platform with the use of a new technology in several key markets, including the U.K., Ireland, the U.S., Canada, Australia, and New Zealand.

The technology, which is part of Pinterest’s suite of inclusive AI innovations, identifies various body types in over five billion platform images using shape, size, and form.

It is expected to impact search results and related feeds for women’s fashion and wedding-related content, making searches for topics like “date night outfits” or “autumn fashion inspiration” more inclusive over time, reducing the need for “plus size” qualifiers.

The technology is backed by recent research showing that 78% of women consider seeing relatable body types in media important for normalizing differences and promoting acceptance. Among Pinterest users, 52% of body-specific fashion searches relate to plus-size fashion, with increasing interest in “midsize body,” “curvy outfits,” and “different body types.”

To bring the technology to life, the company has collaborated with the National Association to Advance Fat Acceptance (NAAFA), model Tess Holliday, and Pinterest Creators Natalie Craig, Kellie Brown, and Stefany Brito, incorporating their insights to enhance the product experience.

Pinterest is also launching a Creator Inclusion Fund for North American plus-size content creators as part of its ongoing initiative to support historically marginalized creators. These selected creators will receive training, resources, and financial support.

In addition, Pinterest plans to highlight brands that promote size inclusivity in various ways, showcasing them in search results, Today’s Inspiration articles, and shopping spotlights. This will include presenting shoppable content from Torrid, Dia & Co, and Anthropologie brands.