Beauty

Charlotte Tilbury Targets Gen Z With Amplified TikTok Strategy

Charlotte Tilbury Targets Gen Z With Amplified TikTok Strategy

Quite frankly, Charlotte Tilbury has always been in good company. Whether it be through a lipstick collaboration…

Perfect Corp. Debuts Contactless Makeup Try-On Features For A More Hygienic In-Store Shopping Experience

Perfect Corp. Debuts Contactless Makeup Try-On Features For A More Hygienic In-Store Shopping Experience

Since the onset of the pandemic, Perfect Corp., an AI and AR beauty tech solutions…

L’Oréal Launches Second Employee Share Ownership Pla

L’Oréal Launches Second Employee Share Ownership Plan

L’Oréal has announced its second employee share ownership plan, which will roll out in 57…

Farsali CEO Announces Sephora Exit

Farsali CEO Announces Sephora Exit

Farsali, a beauty brand best known for its Unicorn Essence primer that went viral on…

Estée Lauder CEO: The Lipstick Index Is No Longer Relevant

Estée Lauder CEO: The Lipstick Index Is No Longer Relevant

The coronavirus has had a major impact across all industries but one industry that has…

Former Coty CEO Reels In $20 Million In Funding For New Beauty Company

Former Coty CEO Reels In $20 Million In Funding For New Beauty Company

The coronavirus pandemic has surely disrupted consumer behavior in many ways, whether it be how…

Decline In Travel Retail Hits Estée Lauder Hard

Decline In Travel Retail Hits Estée Lauder Hard

Beauty giant Estée Lauder is reevaluating its brick and mortar strategy as the pandemic continues…

Supreme And Pat McGrath Launch Lipstick

Supreme Is Launching Its First-Ever Lipstick With The Most Influential Makeup Artist In The World – Pat McGrath

Pat McGrath, a British makeup artist who has been dubbed as the most influential make-up…

DTC Brand Public Goods Heads To CVS

DTC Brand Public Goods Makes A U-Turn On Customer Acquisition With Its CVS Partnership

In an effort to reach new customers, Public Goods, a household product DTC company, is…

Glossier Shutters Physical Stores Till End of 2020, Lays Off Retail Employees

Glossier Shutters Physical Stores Till End of 2020, Lays Off Retail Employees

In light of the ongoing pandemic and social distancing protocols, DTC beauty brand Glossier announced…