Australian competition regulator plans to scrutinize influencer posts on social media platforms to assess whether they are disclosing their brand affiliations or not. Individuals or
In the world of beauty and influencer marketing, Tarte Cosmetics’ recent influencer trip to Dubai is all the rage right now. If you haven’t heard,
Netflix is allowing advertisers to ask for their money back after failing to deliver to its promised audience reach. The news comes months after the
One of the major discoveries in marketing lately has been that traditional growth marketing tactics have gone stale. Instead, effective marketing today is about making
Balenciaga has become the first major luxury brand to quit Twitter, leaving behind its 950,000 followers. The decision comes as brands are questioning Elon Musk’s
Growth marketing has played a quintessential role when it comes to effectively growing and scaling a company, but is it time to retire it? Brands
DoorDash is expanding its self-serve ad solution to consumer packaged goods (CPG) brands, enabling them to directly activate and manage ads on the company’s order-to-eat
Kourtney Kardashian Barker just announced the upcoming launch of her health-focused gummy brand called Lemme, which promises to enhance day-to-day activities such as resting and focusing
Influencer marketing, a once rare and novel marketing tactic, has now become ineffective as the stone-aged banner ad. Why? Because consumers are sick of it.
Have you ever found yourself, your team, or your marketing department iterating on different marketing strategies for days, weeks, or even months? And then boom!