Whether you like it or not, pumpkin spice season is here, with coffee giant Starbucks officially rolling out its pumpkin spice lattes (PSL) and celebrating
In consumer goods, product packaging goes beyond mere protection and containment. It is a strategic tool that wields the power to shape perceptions, influence behaviors,
Among the many spaces vying for consumers’ attention, the mobile lock screen has emerged as a prized location for brands and retailers to connect with
The rise of influencers and creators as intermediaries between brands and consumers has revolutionized the way products and trends are discovered, validated, and consumed today.
The persistent issue of inflation has significantly impacted consumer spending patterns, prompting brands and retailers to seek innovative strategies to maintain their revenue streams. As
Mattel’s marketing machinery has been operating in full swing, drumming up excitement for the launch of the much-awaited Barbie movie on July 21, 2023. Lead
Greek yogurt brand Chobani made a significant rebranding move in 2017 despite already being a market leader in the industry. But why? The decision seemed
The European Union is bringing anti-competition charges against Google for allegedly abusing its dominance in the advertising technology space. The investigation focuses on how the
In recent years, there has been a surge in nostalgia-driven fashion trends, particularly among Gen Z consumers. Brands like Juicy Couture, UGGS, Polaroid, and even
Consumers prefer receiving text messages from brands — as long as they get enough value in return, according to Attentive’s annual State of Conversational Commerce
