How To Market To Gen Z During COVID-19

What Brands Must Understand About Engaging Gen Z During COVID-19

Appealing to Gen Z during the Covid-19 pandemic isn’t about putting the right products in…

As States Reopen, Retail Sales Rebound

As States Reopen, Retail Sales Rebound

With states across the country reopening their economies, retail sales in May are expected to…

How Baby Boomers Are Embracing Digital During COVID-19

How Baby Boomers Are Embracing Digital During COVID-19

The ongoing COVID-19 pandemic has consumers across the board embracing digital channels for faster ways…

Spotlight: Two African-American CEOs Making Their Marks On Retail

Spotlight: Two African-American CEOs Making Their Marks On Retail

Retail Bum’s Spotlight series highlights businesses, entrepreneurs and industry experts who are pushing the innovation…

Zara To Close 1200 Stores, Focus On Online Sales & In-Store Tech

Zara To Close 1200 Stores, Focus On Online Sales & In-Store Tech

Zara’s parent company Inditex announced plans to shutter 1,200 stores across Asia and Europe as…

Are “Homogenous” Instagram Apologies Being Tainted By DTC “Mission-Centric” Branding?

Are “Homogenous” Instagram Apologies Being Tainted By DTC “Mission-Centric” Branding?

Aesthetics have become a core focus for many brands, especially amongst those competing in the…