Social Commerce

TikTok pilots TikTok Shopping In The US, The UK And Canada

TikTok Launches In-App Shopping In The US, Canada And The UK

Just in time for the social commerce boom, TikTok is launching a pilot test that…

YouTube Paid $30 Billion In Payments To Creators

YouTube Paid $30 Billion In Influencer Payments

YouTube has paid out more than $30 billion to creators from ads, merchandising, and other…

Nordstrom

Nordstrom Launches Young Adult Ambassador Program

Nordstrom is launching a new affiliate program geared toward recruiting younger influencers aged between 14…

Poshmark's Q3 Forecast Hit By Apple's New Ad Tracking Policy

Poshmark’s Q3 Forecast Hit By Apple’s New Ad Tracking Policy

Resale platform Poshmark forecasted Q3 revenue well below analysts’ estimates as its marketing efforts are…

Everyone's Betting On Social Commerce, Is There Room For Dating Apps?

Everyone’s Betting On Social Commerce, Is There Room For Dating Apps?

During the height of the pandemic, dating apps took a major hit. However, the ones…

Personalization Tools Are Great But User-Generated Content (UGC) Will Always Remain Triumphant In Social Commerce

Personalization Tools Are Great But User-Generated Content (UGC) Will Always Remain Triumphant In Social Commerce

Two hours and 24 minutes. That is the average time U.S. consumers spend on social…

Twitter Launches The Shop Module Pilot To Enable Users To Shop Profiles

Twitter Launches The Shop Module Pilot To Enable Users To Shop Profiles

Twitter is making moves to turn its platform into a social commerce engine by allowing…

Pinterest Now Lets Influencers Monetize Shoppable Pins

Pinterest Now Lets Influencers Monetize Shoppable Pins

Pinterest is looking to cut itself a larger share of the $14 billion global influencer…

Snapchat And Verishop Team Up For In-App Shopping

Snapchat And Verishop Team Up To Offer In-App Shopping

Since the rise of the pandemic, not only have consumers found themselves spending more time…

TikTok Launches Workshop For SMBs

TikTok Launches Workshop For SMBs

Video-sharing app TikTok is planning to launch a 20-event virtual workshop starting August 5 to…