Social Commerce

Skincare Brand Tula Activates "Always On" TikTok Strategy

Skincare Brand Tula Activates “Always On” TikTok Strategy

Skincare brand Tula is rethinking its TikTok strategy as the platform continues to evolve more into an…

TikTok Lets Artists Directly Upload And Monetize Their Music On the App

TikTok Now Lets Artists Directly Upload And Monetize Their Music On the App

TikTok is now offering another way for creators, including independent music artists, to upload and…

Twitter Launches Twitter Shops

Twitter Beta Tests Twitter Shops

Twitter is seeking to boost its social commerce offering with Twitter Shops, which would allow…

Snapchat Beta Tests Ads Placement Within Stories, Share Funds With Creators

Snapchat Tests Ad Monetization Capabilities For Content Creators

Snapchat is beta testing a new feature that would allow select creators to add mid-roll…

Amazon's Advertising Business Surpasses YouTube

Amazon’s Advertising Business Surpasses YouTube

Amazon has lifted the veil on its advertising business, revealing results that show that its…

Snap Delivers Strong Q4 Results Despite Apple's Privacy Measure Changes

Snap Delivers Strong Q4 Results Despite Apple’s Privacy Measure Changes

Snap’s stock rose by more than 53% Friday morning after beating analysts’ estimates and reporting…

ByteDance's Revenue Growth Slows

ByteDance’s Revenue Growth Slows

TikTok’s parent company, ByteDance, saw its revenue growth slow down by 70% year on year,…

The Key To Winning Last-Minute Holiday Shoppers

The Key To Winning Last-Minute Holiday Shoppers

As consumers head into the final stretch of the holiday season and rush to make…

What Retailers Must Understand About Converting Holiday Shoppers On Social Media

What Retailers Must Understand About Converting Holiday Shoppers On Social Media

Amidst ongoing supply-chain shortages and the economic challenges posed by the pandemic, the 2021 holiday…

Bolt Acquires Tipser To Expand Remote Checkout Offering

Bolt Acquires Tipser To Expand Remote Checkout Offering

Checkout and shopper network, Bolt, has acquired Tipser, a Swedish tech company that helps facilitate…