Our mission is to dig deep and explore the ongoing evolution of fashion and retail through data and insights.

problem

The problem we solve

News and media platforms are today overloaded with third-party ads and valuable content is often inaccessible behind paywalls. 

Ads are annoying and a nuisance to readers, leading to quicker exits, higher bounce rates and lower domain authority.

The news media industry at large has lost its focus on offering readers a meaningful and distraction-free experience.

solution

We focus on the power of content and storytelling

We focus on what readers want – powerful and engaging content. Our narratives are thoughtful and natural and any partnership opportunities we choose to host must make sense to Retail Bum readers.

In terms of visuals used throughout the site, they are meant to only help our storytelling capabilities and further our mission to create compelling and enticing narratives. 

At Retail Bum, we eliminate all the bullshit. No ads, no paywalls on content that should be free. 

Why now? Why Retail Bum?

The retail landscape is undergoing a sea change, with consumers’ evolving shopping preferences, as well as macroeconomic trends upending the industry.

With the landscape becoming more complex by the day, industry executives need access to fast, reliable, and accurate news on the go.

audience

Our loyal and engaged readers

Our audience today includes c-level executives and middle management from Meta, TikTok, Alibaba, Amazon, Cartier, Lululemon, Bottega Veneta, Gucci, Moncler and more. We also look to engage small to medium-sized businesses.

"What a great and simple article from Retail Bum outlining growth marketing vs storytelling marketing to drive growth."

Edward Bourelly, Vice President Marketing at Planet Fitness

partnership

Our content opportunities

News briefs – Spill the tea but keep it brief. Our readers appreciate getting all the facts in an easy-to-read and short format. 

Long-form – When the narrative is compelling, Retail Bum readers want to know more. Through our long-form pieces, we don’t spare any details. We give our readers all the tea, but we make it engaging, easy to digest, scannable, – just everything for an optimized experience. 

Our distribution and presence

We are extremely intentional with where we distribute our content. Today,  you can find us via daily newsletters, Medium, LinkedIn, Instagram and Twitter.

contact us

To continue to learn more about Retail Bum and our readers or to find out how you can partner with us, contact us.

We'd love to tell your story.