DTC

ThirdLove To Debut 3D Online Fit Quiz
ThirdLove Launches 3D Online Fit Tool

Direct-to-consumer (DTC) lingerie brand ThirdLove is rolling out a new 3D tool called the “Fitting…

Away CEO Exits
Away CEO Stuart Haselden Steps Down

After serving as the CEO of the direct-to-consumer (DTC) travel lifestyle brand Away for roughly…

Away's Co-CEO Steph Korey Steps Down
Away’s Co-CEO Steph Korey Steps Down

Stuart Haselden, who joined Away, a direct-to-consumer (DTC) travel lifestyle brand, will be taking over…

Allbirds Raises $100M To Expand Physical Footprint, Promote Sustainability
Allbirds Raises $100M To Expand Physical Footprint, Promote Sustainability

In its latest round of funding, Allbirds has raised $100 million in a Series E…

ThirdLove Is Gunning For Victoria's Secrets Customers
ThirdLove Is Gunning For Victoria’s Secrets Customers

Direct-to-consumer (DTC) brand ThirdLove is gunning for Victoria’s Secret customers with new lowered price points.…

There's A New Chapter Emerging In The DTC Playbook: Discounts
There’s A New Chapter Emerging In The DTC Playbook: Discounts

When it comes to the direct-to-consumer (DTC) playbook that emerged back in the early 2000s,…

How Summer Fridays Pivoted Its Marketing To Give Customers "That Friday Feeling" All Through The Pandemic
How Summer Fridays Pivoted Its Marketing To Give Customers “That Friday Feeling” All Through The Lockdown

Update: 8/30/2020 Summer Fridays has officially launched its Soft Reset AHA Exfoliating Solution and can…

Nike Shifts To DTC Shutting Down 9 Wholesale Accounts (1)
Nike Doubles Down On DTC, Plans To Shut Down Nine Wholesale Accounts

In an effort to streamline its business, Nike is hedging its bet on the direct-to-consumer…

DTC Brand Public Goods Heads To CVS
DTC Brand Public Goods Makes A U-Turn On Customer Acquisition With Its CVS Partnership

In an effort to reach new customers, Public Goods, a household product DTC company, is…

The Demand For Casper Continues To Grow Leading To Physical Presence Expansion (1)
The Demand For Casper Continues To Grow, Leading To Physical Presence Expansion

Due to high demand, Casper has partnered with four mega furniture and mattress retailers in…